Function Health

Created by Function Health, The World’s Healthiest Smoothie? brought together functional nutrition through a limited-edition smoothie featured at select Erewhon locations. My role centered on translating the campaign across tangible brand touchpoints through packaging design and visual storytelling. I designed the bottle label and QR-enabled hangtag, creating a packaging system that would stand out on the shelves and communicate the Function Health brand. I also developed supporting product and ingedient photography assets used throughout the campaign.