Josie Maran Cosmetics

A rebrand campaign for Josie Maran Cosmetics, a skincare brand rooted in the power of pure, ethically sourced Argan Oil and a commitment to natural, clean beauty. The brand refresh was designed to modernize the visual identity while staying true to the brand’s original ethos of simplicity, sustainability, and skin-enhancing ingredients. The rebrand included a complete refresh of the brand’s look and feel—from updated typography and color palettes to a more refined, minimalist design system that reflects a sense of ease and elegance.