Le Prunier

A product launch campaign featuring photography and art direction for Le Prunier’s latest release, including the Plum Cleanse, developed to spotlight the Power of Plum™ through elevated visuals, cohesive styling, and a refined, brand-led aesthetic. Rooted in the brand’s vision, the campaign centered on the antioxidant-rich benefits of Le Prunier’s core ingredient, plum oil, building a distinctive narrative around the power of single-ingredient, organic skincare. By bringing the fruit to life, the campaign reinforces Le Prunier’s heritage as plum farmers and underscores its commitment to clean, sustainable, and luxurious skincare.

‍

More coming soon.