Le Prunier

A product launch campaign showcasing photography and art direction for Le Prunier’s latest release, Plum Spritz™. The work was designed to highlight the Power of Plum™ through elevated imagery, cohesive styling, and a refined, brand-driven aesthetic. Grounded in the brand’s vision, the campaign emphasizes the antioxidant-rich benefits of its hero ingredient, Plum Beauty Oil, infused into an dual-phase mist. By shaping a distinct narrative around the efficacy and simplicity of their core ingredient, the brand continues to expand into new product categories.