Rothy's x Evian

This project brings together sustainability, sport, and style in a powerful expression of circular design. We developed a complete brand identity and packaging system for a limited-edition fashion capsule made entirely from recycled Evian water bottles, gathered post-consumption at New York’s largest tennis tournament—an event synonymous with athleticism, energy, and global attention. The visual identity embraces this ethos through thoughtful, modern design elements, while the packaging—made with recycled, biodegradable, and low-impact materials—reinforces a commitment to sustainability at every touchpoint of the consumer journey.