Rothy’s is a direct-to-consumer footwear and accessories brand known for its commitment to sustainability and innovative use of recycled materials. This project involved a comprehensive redesign of the brand’s packaging collateral—including hang tags, shipping boxes, and labels—to align with their refreshed visual identity. The new direction emphasized a cleaner, more minimalist aesthetic that mirrors Rothy’s dedication to thoughtful design, environmental responsibility, and elevated simplicity across every touchpoint of the customer experience.
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